True Brands Design Work
My design work at True Brands included creating marketing materials such as wholesale catalogs, flyers, gift guides, postcards, trade show signage, and weekly email templates.
I also worked in product development, creating packaging dielines and wine gift bags. It still thrills me to see one of my bags at Whole Foods Market, Cost Plus World Market, or in grocery and wine stores across the United States. One highlight was a design collaboration with The New Yorker, licensing their famous cartoons for use on paper wine bags.
Catalog Design
The catalogs ranged in length from 110 to 166 pages, with thousands of products. I collaborated with the design, sales, and purchasing teams for each of the three catalogs.
Wine Gift Bags
Flyers
Gift Guides
Post Cards & Email Marketing
Project Details
Category : Catalogs
What I Did
- Project managed timelines
- Communicated with the printer
- Designed multiple covers for review
- Designed multiple interior layouts for review
- Edited photos
- Layout for the whole catalog
- Created a table of contents & index
- Provided print-ready files to the printer on time